Role of YouTube in Promotion of Educational Activities among University Students

Abstract

This study explores the role of YouTube in promoting educational activities among university students in Pakistan. Data was collected from 300 students through a structured questionnaire by applying quantitative descriptive research design. The findings reveal that a majority of students frequently use YouTube to understand complex academic concepts, prepare for examinations, and supplement classroom learning. Statistical analysis indicates a moderate positive correlation between YouTube usage and academic performance. The study concludes that YouTube serves as an effective complementary learning tool, enhancing student motivation, comprehension, and engagement. Recommendations include the integration of curated YouTube content into academic curricula and training students in digital literacy for more effective learning outcomes. These findings contribute to the increasing discourse on the usage of social media in higher education.